Where
Where it is practised in Tuscany
Coffee roasting in Tuscany is an urban craft. It grew up where there were ports and bars: in Livorno, where green coffee arrived by sea, and in Firenze, where drinking at the counter sustained for a century a network of neighbourhood roasters selling ground coffee by weight.
Many of those shops disappeared between the 1970s and the 1990s, absorbed by the large industrial roasters. Those that remained — and those founded over the past twenty years — work on a different scale: small batches, short-cycle roasting, direct sale to the public and supply to a narrow circle of venues. It is a return to the original dimension of the craft, with tools that have meanwhile become far more precise.
The geographical spread still follows the density of bars and the presence of a clientele used to choosing: the coastal provinces and the Firenze area remain the centre of gravity, while in the inland provinces roasting is often tied to a single long-standing business.