The place
The territory
Prato is a province that made itself. Squeezed between Firenze and the Apennines, crossed by the Bisenzio and the Ombrone, it has turned its geographical limits into a competitive advantage. One hundred and seventy-five square kilometres for seven municipalities — Prato, Carmignano, Poggio a Caiano, Cantagallo, Vaiano, Vernio, Montemurlo — which together make up the oldest textile district in Europe and one of the largest in the world.
The waters of the Bisenzio drove the first medieval fulling mills, the ones that beat woollen cloth to thicken it. From there, an unbroken chain of gestures: spinning, weaving, dyeing, regenerating. The vocation has not changed in eight hundred years, but it has evolved. Today Prato produces fabrics for haute couture, for designer furnishing, for the most sophisticated technical uses — automotive, sportswear, insulation, filtration.
The Macrolotto Industriale of Prato is one of the largest production districts in Italy: thousands of firms, tens of thousands of workers, a supply chain that goes from bales of rags to finished cloth without ever leaving the territory. It is the Italian model par excellence — apparent fragmentation, real integration.
And then there is the thing that makes Prato unique in the world: regeneration. For at least two centuries, used cloth has been turned into new cloth here. Rags that become carded wool, carded wool that becomes yarn, yarn that becomes fabric. A circular economy ante litteram, when nobody yet called it that. Prato invented textile recycling before the world realised it needed it.