Preserves and Prepared FoodsFirenzeCampi Bisenzio
Sapori della Rocca is the story of a Tuscan family, with roots going back to the end of the nineteenth century. It all begins in the family shop, a meeting place where goods were sold, wine was served and traditional dishes were prepared.
A company since 1992, with roots in the family shop · Campi Bisenzio (FI) · shop, weekly markets and online sales · le Ricette di Famiglia
It could sound like a slogan. It is simply the truest way to tell Sapori della Rocca.
In Campi Bisenzio, at the gates of Firenze, the family carries on a story born between the shop, the kitchen and the markets. Today the Tuscan specialities reach their customers through the stalls in the squares, the shop in via Castronella and the online shop, with delivery throughout Italy. At the centre of it all are the Ricette di Famiglia, where sauces, ragùs and soups are prepared following the family recipes, with the care of another time and a contemporary eye.
Sapori della Rocca is the story of a Tuscan family, with roots going back to the end of the nineteenth century. It all begins in the family shop, a meeting place where goods were sold, wine was served and traditional dishes were cooked.
In the 1960s Mary, together with her husband Armando, takes that experience out of the shop on a mobile market van. From stops in front of the churches, their stall becomes little by little a fixed point in the markets and the squares between Prato and Firenze.
Alongside their own production the craft it all began with remains: selecting. For generations they have chosen Tuscan cured meats and cheeses one by one, for the stall and for the shop. Years in the markets have taught them to recognise the quality, the origin and the character of every product.
The range comes from these two skills meeting: one part takes shape in the family kitchen, the other from the experience of the selector. Two different ways of working, held together by the same care.
The weekly calendar is the backbone of the business: four mornings, two mobile vans and eight markets in the squares between Firenze and Prato. Every evening the vans are loaded and, at dawn, the stalls go up in two different squares.
It is the kind of work that lets the family know its customers closely, listen to them and understand what they are looking for.
From mid-May to the first week of August the company opens its Giardino di Famiglia: an open-air space where guests can choose among several stands devoted to Tuscan food, from pinse to sharing boards.
Purchases are made with the Casina, the currency created for the Giardino. A simple and original way to spend the evening like one large family dinner, informal and convivial.
The signature that goes with their products is pure Tuscan, and not for folklore: it is the phrase with which, at the stall, you really do persuade somebody to try something they have never eaten.
Behind it lies the hardest thing to build in this trade and the easiest to lose: that whoever buys trusts whoever sells, and comes back over the years.
Eight markets, a shop, a kitchen and the deliveries. No two days are alike, and neither are the hours.
The sauces of the Ricette di Famiglia come from the family recipes, reinterpreted in a modern key with simple ingredients and the care of always.
The part they do not produce, they select, one by one. It is the craft it all began with, and it remains what decides what reaches the stall and the shop.
Eight squares between Firenze and Prato, every week, with two mobile vans loaded the evening before and unloaded at dawn.
Themed boxes of Tuscan products for Christmas and for companies, put together by hand around an idea instead of a budget.
The online shop takes the Ricette di Famiglia beyond Tuscany, with delivery throughout Italy.
From mid-May to the first week of August, the open-air dinners in the Giardino di Famiglia: stands devoted to Tuscan food, from pinse to sharing boards, paid for with the Casina.
What they cook themselves, what they choose for you, and the boxes to give as gifts.
The cured meats and the cheeses on the stall are selected by the company from third-party producers and not made in-house. The Ricette di Famiglia line, on the other hand, is their own production.
Their own production line: sauces, ragùs and soups of the Tuscan tradition, prepared following the family recipes, with the care of another time and a contemporary eye. It is the part of the range that exists only because they make it.
Tuscan cured meats and cheeses the company does not produce but chooses: selection is the craft it all began with, and it holds for the shop as much as for the eight market squares.
Themed boxes of Tuscan specialities, for Christmas and for corporate gifts: inside go the Ricette di Famiglia together with the selections from the stall.
Not in the catalogue, it is lived: the open-air dinners of the Giardino di Famiglia, from mid-May to the first week of August.
A company that defines itself as a family ought to be able to name names. These are the ones on record.
They take the experience of the family shop outside, on a mobile market van: from stops in front of the churches, their stall becomes a fixed point in the markets between Prato and Firenze.
With her sister Elisabetta and the rest of the family, she carries the tradition on today.
With her sister Beatrice and the rest of the family, she carries the tradition on today.
A meeting place where goods were sold, wine was served and traditional dishes were cooked: the story starts here.
Mary and Armando take the experience of the shop outside, on a mobile market van: the second chapter of the story, not the first.
The stall carried on by the daughters Beatrice and Elisabetta, on two mobile vans, in eight squares between Firenze and Prato.
The Ricette di Famiglia and the gift boxes, with their own page, their own photograph and their own price, alongside the family's own online shop.
One shop that stays put and two vans in eight squares.
The shop is in via Castronella in Campi Bisenzio, in the province of Firenze. The company is also there every week with its stall in eight squares between Firenze and Prato, with two mobile vans.
It is the company's own production line: sauces, ragùs and soups prepared following the family recipes, with the care of another time and a contemporary eye.
No: the Tuscan cured meats and cheeses are selected by the company, not made in-house. It is the craft it all began with, and it remains what decides what reaches the stall and the shop.
Yes, the company has an online shop that ships throughout Italy. The products are also on Tuscany Market Hub.
Yes. The themed boxes with Tuscan specialities can also be put together to measure, for Christmas and for corporate gifts.
A series of open-air dinners organised by the company from mid-May to the first week of August: guests choose among several stands devoted to Tuscan food, from pinse to sharing boards, and pay with the Casina, the currency created for the occasion.
The family's roots go back to the end of the nineteenth century, in the shop where it all began. In the 1960s Mary and Armando Fiaschi take that experience out of the shop, on a mobile market van.
Here we tell the story. There is the catalogue: every product with its own page and its own size.
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